Vol. 6 No. 1 (2026): SEISENSE Business Review

Research Articles

• pp.: pp. 1-19

  Effects of Tall Poppy Syndrome on Work Performance A Multivariate Regression Analysis

  Joe Ana Rose Sanchez

  This study investigated the effects of Tall Poppy Syndrome (TPS), a social attitude in which high achievers are resented by their peers in the workplace, on work performance indicators within a Philippine high…

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  Abstract Views: 1,068 Downloads: 1,568 DOI 10.33215/2dhagf18

• pp.: pp. 20-35

  Corporate Social Responsibility as a Sustainable Marketing Tool to Enhance Brand Reputation and Customer Loyalty: Evidence from Ghana’s Beverage Industry

  Abdul Rahman Yusif, Mark Ofori Nketia, Juliana Anyei Asiamah

  This study investigates the role of Corporate Social Responsibility (CSR) as a sustainable marketing tool for enhancing brand reputation and customer loyalty in Ghana's beverage industry, focusing on Awake Gha…

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  Abstract Views: 466 Downloads: 526 DOI 10.33215/f8cg1c05

• pp.: pp. 36-66

  The Impact of Fuel Subsidy Removal and Foreign Exchange Harmonization on SMEs in Nigeria

  Babandi Ibrahim Gumel

  This rapid systematic review synthesizes emerging evidence on the impact of Nigeria’s 2023 dual economic reforms, fuel subsidy removal, and foreign exchange harmonization on Small and Medium Enterprises (SMEs)…

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  Abstract Views: 378 Downloads: 267 DOI 10.33215/tyw9t764

• pp.: pp. 66-83

  Mobile Phone Interaction and Impulse Buying in Indian Grocery Chains: An S-O-R Perspective on Emotional and Situational Factors

  Himanshu Verma, Prof. V.K. Dwivedi, Dr. Priyanka Rai

  This study develops an impulse buying model by examining how non-shopping mobile phone use, emotional states, and situational factors affect impulse buying in Indian grocery stores, extending the S-O-R framewo…

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  Abstract Views: 308 Downloads: 220 DOI 10.33215/662jkj93