AHAKWA, Isaac; YANG, Jingzhao; AGBA TACKIE, Evelyn; BANKOLE, Kwame. Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana. SEISENSE Business Review, Multan, Pakistan, v. 1, n. 1, p. 31–44, 2021. DOI: 10.33215/sbr.v1i1.561. Disponível em: https://stage.seisense.com/index.php/sbr/article/view/561. Acesso em: 1 nov. 2026.